For example: During the 1984 Los Angeles Olympic Games, Nike boldly planning a “city activity” (Cities Campaign), the world’s major metropolis of skyscrapers hang huge outdoor advertising, has not only been competing media coverage, but also won the praise young people. In fact, nike air max uk sale，the shock effect caused by the activity, as Nike has created interest spread is difficult to estimate, comparable with that of similar activities in the year Swatch watch (Swatch) performed. Although this activity so that the brand awareness increase, but only to maintain flat sales.
In 1986, Nike became the world’s adolescents and young adults in mind favorite sneakers, but its distribution in the system is not complete, nor is it a top high visibility, we did find that it wanted to buy it. According to the survey, in Germany, 16% of respondents know that Nike, and has a pair of Nike, 44% of people would be interested in buying it, though with the first local brand Adidas comparison, there are still a far cry,air max 1 outlet， but has quite gains. Ta vie est a ‘toi believe that only a handful of people can read “ta vie est a’ toi” these French words into English is familiar to everyone, “Just Do It”, is Nike’s most successful advertising campaign theme. In France, due to advertising regulations prohibit the use of English, so have the French version of Just Do It. In fact, Just Do It Nike ad theme in the former company’s main advertising has been around for ages.
Later in 1986 the advertising agency to transfer suspected Vuitton. Kennedy advertising agency (Wieden & Kennedy), began fanfare. In 1986, Nike has been studied for many years the further development of new products – in order to learn science and technology will air poured gas soles, make the shoes lighter, air max uk，shoe features a great improvement. In order to make the gas menu now visualize, Nike developed 12 kinds of “visual gases shoes”, in the sole side opened some plastic small window, the user can see through the small window the sole internal structure.