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The end of June 2017, Nike Group 2017 fiscal year earnings report, the Group’s total fiscal revenue of 34.4 billion US dollars, while Jordan brand revenue reached 3.099 billion US dollars. Nike for Jordan’s plan is expected in 2020 turnover can reach 4.5 billion US dollars. Nike as a successful brand of shoes, although it has been created for 32 years, but the fans of Jordan shoes fanaticism did not fade in the slightest signs. July 15, Jordan opened in Beijing, the latest brand flagship store,cheap air max 97, known as the largest in Asia. Prior to this, Asia’s largest store should be Chengdu IFS Plaza JORDAN 1 HONGXING, but with Jordan and the continuous integration of Chinese sports, in the store to build more and more bright spots. Jadean brand president Larry Miller said, “As the capital of China, Beijing has its own unique basketball and shoe culture, can be said that JORDAN brand in China’s excellent representative in this city, we create a tribute to the consumer tribute past JORDAN 9 GUANGHUA shop is located in the Beijing World Trade Day order, the name is still Jordan + store where the address, “JORDAN 9 GUANGHUA” named “Guanghua Road on the 9th”. Stores in the cultural atmosphere and service experience have a new upgrade, this store is clearly not just selling Jordan shoes, which contains training, combat, sports and other brands of full range of products, in addition, located in the first floor of the shop “FLIGHT LAB ( Flying experience space) “to simulate the actual scene of basketball, so that consumers can directly experience the performance of the product in the store. And the physical retail linkage of the surrounding golf course, every weekend as JORDAN FLIGHT CLUB service site, Jordan members can try shoes, participate in elite tournament and other events. Artist Jayson Atienza has inspired the design of the JORDAN 9 GUANGHUA store with the “win by me” and “flying in Beijing”: Michael Jordan’s fingerprint oil painting, “flying in Beijing” design (flying image Beijing Wuhuan pattern), “23”, the classic version of the AJ11 logo decoration and so on. Store to platinum-based colors, Beijing mix Jordan’s iconic decorative elements, essential Air Jordan series of shoes wall. The second floor of the store there is a larger and more complete children exclusive area, the sale of children’s clothing and children’s shoes.