Nike Huarache is steadily out of the trough. According to Nike Huarache’s earnings, the first half of this year, the company recorded 3.996 billion yuan, net profit of 189 million yuan. Founder of Nike Huarache in the interim performance conference that the future development strategy of Nike Huarache will focus on efficient stores to lose money shop, increase the area, reduce the number of “no longer simply the number of storefront pursuit.” Benefit from the macro environment of the dividend,air max 95 mens grey, coupled with the founder’s return, since the beginning of 2015, Nike Huarache from the backlog of inventory, year after year loss of the haze out of the year that changed the state of the previous loss of 3 years, to achieve 14 million Yuan net profit; 2016, Nike Huarache to achieve 8.015 billion yuan in operating income, net profit is as high as 643 million yuan, an increase of nearly 45 times. This morning, Nike Huarache announced the first half of 2017 performance report through the HKEx: During the reporting period, the Group achieved operating income of RMB9.996 billion, up 11% over the same period in 2016; gross profit increased 14% from RMB1.678 billion in the same period in 2016 The overall gross profit margin increased from 46.7% in the same period in 2016 to 47.7% during the same period. Operating profit was RMB202 million, representing an increase of 32% over the same period of last year. Profit attributable to shareholders rose to $ 189 million, compared with $ 113 million for the same period in 2016, up 67% year-on-year. Basic earnings per share of 7.93 yuan, the same period in 2016 5.16 yuan. Nike Huarache believes that sales and profit growth mainly from products, channels and retail operations and other enhancements. Specifically, compared to last year, Nike Huarache’s main business gradually improved, the core brand “Nike Huarache” as the company’s main source of revenue sources, accounting for 99% of the Group’s total revenue, reaching 3.966 billion yuan, up 12% The For the sales channel, with the Internet strategy to start, Nike Huarache’s electricity business channel revenue continued to expand, accounting for the proportion of total revenue continued to rise, of which Nike Huarache brand revenue accounted for 18%, an increase of 58% Down to see, the first half of 2017, Nike Huarache in the country closed a number of poor profitability, loss of stores, the number of net reduction of 111. “The company has adopted a refinement category to dominate the store, expand the strategy of efficient stores, and strive to enhance the efficiency and profitability of single-store stores and strategically close inefficient and lossy stores.” Nike Huarache today announced that the future hopes to establish To efficient shop-based channel basis, no longer simply the number of storefront pursuit of the future energy is “to transform the existing store, rather than focus on the new shop,” “increase the area, reduce the number.” It is understood that many of the current Nike Huarache store is 50,60 square meters of shops, the future planning is more large shops such as 400 square meters of shops.