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With Yeezy and Ultra Boost series of good performance, “old rival” Adidas recently in the sports and leisure market to make the limelight, Nike had to accelerate expansion. Following the Las Vegas, Chicago and Hong Kong, the November 25, Nike officially announced that its brand Jordan Brand in Paris opened a new store called Jordan Bastille Store flagship store, which is the brand in Europe’s first Between stores. The flagship store in Paris, France, Place de la Bastille, with two floors, the overall area of ​​nearly 300 square meters. Nike said, Jordan Bastille Store is the brand and the United States the largest sporting goods retailer Foot Locker co-launched – this is not the first time in-depth cooperation between the two, as early as in 2007, Nike and Foot Locker opened basketball product house House of Hoops ,cheap air max black white red, Jordan Brand also had to shop in the form of stores stationed in Foot Locker. Officially opened the day of business, Jordan Brand invited NBA signing player Ray Allen to help out, the retired star is wearing a December listing of the Air Jordan 11 Space Jam debut. Obviously, Nike does not miss any opportunity to promote new products. In addition, in order to celebrate the opening of new stores, many special shoes in Paris open sale. Among them, a set of pure white and gold color composition of the Air Jordan special suit the most compelling. In this package, Air Jordan VI, VII, VIII and Air Jordan XI, XII, XIII and other six series with a gold tone to create a symbol of Michael Jordan led the Bulls won six championships and set the two triple Crown of dominance. As the old routine of brand new stores, Europe’s first flagship store in addition to normal merchandise sales, it also provides personalized customization services and exclusive product experience area, allowing fans to try on shoes accompanied by professional coaches , The field experience each shoe brings different feelings. The end of September this year, Nike announced the first quarter of fiscal year 2017 earnings, as of August 31, the Group’s revenue 9.06 billion US dollars, an increase of 8%. Nike’s revenue in the Western European market fell 19% over the same period last year, a decrease of $ 93 million – the US sports giant by the European local brand Adidas, the latter by virtue of its Superstar, Stan Smith, Yeezy, Ultra Boost and NMD And other series of good performance, the overall performance of rapid recovery. Performance in Western Europe is not ideal at the same time, the footwear business in the region to become Nike’s main driver of growth, which benefited from the strong performance of Jordan Brand. In addition, 2016 earnings, Jordan Brand total revenue reached 2.75 billion US dollars, a record high. It is worth noting that a year ago, Nike has released rhetoric, fiscal year 2020 revenue to break through 50 billion US dollars. This means that the next five years to maintain 63.4% of Nike’s revenue growth. And as the ace of the Nike family, Jordan Brand naturally be entrusted with the task. Nike wants it to achieve the strategic goal of globalization, set its goal is to 2020, sales of 4.5 billion US dollars, this figure is equivalent to double the current level based on. Obviously, this is Jordan Brand in the North American market outside the accelerated expansion of the important reasons. In addition to the new flagship store, the recent, Nike in Jordan Brand promotion there is another move. That is, taking advantage of well-known basketball movie “Air Dunk” 20th anniversary, the brand launched the Air Jordan engraved shoes.