Some analysts believe that Nike in the past decade, the reason why the performance is so good, a large part of the industry should be attributed to the lack of substantial competition. In other words, Nike does not have a real opponent. However, the market rotation, changing rapidly, Nike’s brother position is facing an important test. From the big point of view, the trend of sports brands to fashion trends have to mention. According to the Saskatchewan Financial Group’s research report,Nike Air Max Excellerate Women Sale , in the high-end consumer apparel market, consumers are the most important factor is whether the appearance of the trend of cool, functional and practical relegated to second. For Nike, although not to give up the pursuit of fashion, but its own deep-rooted functional orientation has been the dominant position, for example, Nike’s brand classification is still maintained in the traditional five major sports series.
Regardless of clothing or footwear, science and technology has always been the most important attribute of Nike and its competitors Adi has long been proposed multi-brand strategy, not only to create “clover”, “Y3” and other fashion-oriented sub-brand, but also a joint appeal Fashion influx of people in the marketing done enough to prepare. It is reported that Nike has also thought about a similar route, and launched the relevant brand, but because of fear of excessive fashion affect its sports brand professional, and ultimately choose to shelve the plan.