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Nike’s first step is to plan your own digital motion Kingdom territory. In February 2012, digital athletic department released since the founding of the first heavyweight –Fuelband motor function bracelet, cheap authentic air max 90,one can measure the wearer almost all daily activities of product energy consumption. Over the past against Nike + iPod is quite professional sports people, but this time through Fuelband, Nike completed the coverage of non-sports crowd, further popularized the Nike + concept.