Nike Baidu’s cooperation so far has been getting better. Recently, Baidu Data Research published a study in 2011 in the third quarter sportswear industry. Statistics found that in the search for major sports apparel brands aspect, Nike is still the most Internet users concerned about the sports apparel brand, with 27.76 percent of the attention, first, the ring than in the second quarter rose 1.35%, the average daily search index 22.9 million. Precision marketing is optimistic about the direction of e-commerce with the continuous deepening and development of bilateral cooperation, ways of cooperation are constantly changing. “In addition to simple keyword marketing and brand marketing area, we hope to Baidu and Nike combine to become essential to life netizens sports experts.
Any knowledge and sports-related products, or training of information, game, etc. are available on this platform. “Huang Ting says,” We believe that Baidu’s development and the needs of the Nike brand is synchronized, simply from the original Nike advertising, the audience passively accept, and now there are many new social form, we hope and consumers further The interaction is not limited to the original I hear you say. Among the existing marketing system, Nike attaches great importance to feedback from users, and Baidu to help us hear more voices from consumers. “